Associate, Digital Marketing

About this role

Within BlackRock’s US Wealth Advisory, Client Marketing defines the strategy to reach financial advisors through multi-channel campaigns, share market insights, and offer guidance on how our products and solutions can serve their end clients.  Our aim is to engage advisors with digital content and facilitate conversations with our sales team to drive commercial impact.

We are looking for an Associate, Digital Marketing to join our team to manage campaigns to drive commercial outcomes for our Alternatives business, which is a growing product category for US Wealth. This person will work cross functionally with product, sales, and digital partners to develop marketing campaigns that support commercial results.

Key Responsibilities:

• Create campaign strategy and manage end-to-end execution of campaigns to commercialize BlackRock’s Alternatives platform.
• Align with product marketing, sales and strategy teams on go-to-market narratives. 
• Optimize the BLK.com experience to maximize visitors, engagement and conversion to sales leads. 
• Manage paid and owned marketing channels, including paid & organic search, email, social, and banners.
• Develop reporting to track and communicate campaign performance and distribute to key stakeholders.
• Participate in high-performance team culture that encourages autonomy, creativity, innovation, testing and learning, and quantifiable impact.

Knowledge/Experience:

• 3-5 years of experience in digital marketing
• Ideal candidates are data-driven marketers with background in B2B or B2C campaign planning and execution.
• Analytical skills to regularly test & learn, interpret campaign data and metrics
• Ability to work collaboratively with non-marketing stakeholders and partner on projects
• Writing and editing abilities for web, banner and email copy
• Interest or affinity with financial services / asset management industry
• Experience working with marketing automation and analytics platforms like, Eloqua, Adobe Analytics or Google Analytics
• Bachelor’s degree in Marketing or similar

Preferred (not required) Qualifications:

• Prior asset management experience

For New York City only: The salary range for this position is $95,000 - $125,000. Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.