Global Marketing & Digital Wealth
Positions available in the Americas, APAC and EMEA
The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success – delivering next-generation campaigns, brand platforms, communications, training and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.
Teams you may be considered for:
It is possible that you may be evaluated for opportunities with teams other than the one listed below.
Regional Marketing
Leads BlackRock’s marketing efforts across the Americas, EMEA and APAC – strengthening our brand, connecting clients with relevant content and solutions, and executing locally relevant, data-driven marketing aligned to global objectives.
Global Content, Creative and Events
Produces content, creative and experience-led event activations, which delivers our brand to generate commercial and reputational impact.
Digital Marketing
Provides oversight of all client-facing digital properties.
Digital Wealth
Grows BlackRock’s individual investor business across the U.S. and EMEA through distribution, partnerships and marketing on brokerage and banking platforms, supported by campaigns, education and co-marketing.
Alpha Marketing
Supports BlackRock’s active, multi-asset and alternatives platforms via integrated marketing campaigns and thought leadership.
Brand
Develops and manages brand strategy, identity, positioning and messaging for BlackRock and all sub-brands. Establishes and oversees brand guidelines, governance and best practices globally.
COO & Strategy
Provides business management and oversight of the organization, including measurement and insights, talent strategy, operating, budget / financial and organizational effectiveness, risk management and strategic initiatives.
This function is known for:
- Being thought leaders in the financial marketing space
- Driving BlackRock’s business priorities and growth initiatives by promoting BlackRock’s capabilities and expertise
- Building and reinforcing iconic and consistent BlackRock brands
- Producing compelling, on-brand visual content across products, pitches, campaigns and events through innovative design and storytelling
- Developing data-driven insights to measure the effectiveness of our marketing activities
What will you do as an Analyst?
- Support the delivery of key marketing projects across multiple business lines including strategic development, crafting tailored solutions and recommendations, and driving execution from planning through implementation
- Apply creative thinking to business challenges and uncover new opportunities
- Identify innovative ideas that leverage emerging technologies, trends and current events
- Collaborate with global internal teams and external partners to deliver impactful work
- Develop key technical skills and knowledge of BlackRock’s businesses
- Specific to the Creative team: contribute to the creation of visual marketing content – from brainstorming creative concepts to designing materials that bring our stories to life
What capabilities are we looking for?
- Strong critical thinking, research and analytical skills
- Effective communication (written and verbal) and relationship management
- Ability to manage multiple priorities and projects with strong attention to detail
- Intellectual curiosity with a willingness to learn and develop new skills
- Creative thinking with an interest in storytelling, visual design and current events
- Demonstrated use of AI tools with fluency and agility, showing adaptability, critical thinking and the ability to learn in evolving environments
- Embodies an AI-ready mindset through curiosity, eagerness and being an early adopter
Your learning and development will include:
- Participating in sessions with senior marketing and communications leadership to learn about our function in BlackRock
- Workshops with internal partners to learn about BlackRock’s lines of business and firm priorities
- Social and mentoring opportunities
- Developing an understanding of how marketing functions work with agency partners
- Strengthening skills to tailor messages to different audiences
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