Vice President, Taiwan Channel Marketing

About this role

The Taiwan Marketing team in BlackRock sets the strategic direction and implements marketing plans for client business in Taiwan. It is the responsibility of this team to raise brand awareness and drive preference of our investment capabilities, including analyzing the return on investment to inform and evolve future activities.

BlackRock is seeking a motivated individual to join the Taiwan Marketing team, based in Taipei, to drive integrated marketing campaigns and initiatives to support the strategic priorities for both retail and institutional business in Taiwan. This role reports to the Head of Taiwan Marketing, who is based locally.The successful candidate will collaborate closely with local and regional marketing teams, corporate communications, client business, and product teams to shape marketing strategy and deliver impactful initiatives.A key part of the role involves ongoing performance analysis of marketing campaigns to assess commercial impact and refine future efforts.

Key Responsibilities:

• Design and drive strategic marketing plans that drive our Wealth and Institutional business growth to deliver upon BlackRock’s financial objectives.
• Collaborate closely with regional marketing teams (from digital, events, content and iShares etc.) and partner with investment teams, product strategists, client business teams, APAC Corporate Communications and Compliance to implement marketing solutions.
• Design, drive and implement strategic marketing campaigns that align with the Taiwan wealth business priorities. You will lead in crafting the campaign’s content messaging and strategy, campaign materials, and activation strategies to successfully deliver product materials to the intended target audience.
• Lead and review the existing suite of fund marketing materials. This includes developing new marketing materials for fund launches and representing marketing in new business projects.
• Being the brand ambassador to drive marketing strategy and brand awareness, raises familiarity and preference with our clients.
• Plan for and implement campaigns within allocated marketing budget, and partner with third-party agencies or vendors where necessary.
• Develop and maintain positive relationships with Marketing colleagues and client business teams across geographies and channels to ensure our content reaches the relevant people across all client segments.
• Ensure all marketing initiatives are compliant and implemented within BlackRock guidelines, controls and processes; ensuring risks are identified and resolved.

Key Requirements:

• Minimum of 8 years of experience in financial services, ideally within asset management, banking, or wealth management.
• Exceptional communication skills in both Chinese and English, written and verbal. Strong ability to write, edit, and proofread marketing copy.
• Deep understanding of the investment management industry, including investment products, client segments, and the competitive landscape.
• Creative and innovative thinker with a passion for delivering compelling messages in a fast-paced environment.
• Strategic mindset with the ability to anticipate future needs and develop thoughtful solutions. Comfortable executing tactical marketing initiatives independently with strong attention to detail.
• Data-driven and commercially minded. Able to leverage insights and past experience to challenge conventional approaches and drive impact.
• Strong problem-solving capabilities, with intellectual curiosity and robust analytical, quantitative, and critical thinking skills.
• Skilled at influencing senior stakeholders and peers without direct authority. Proven ability to work effectively across teams in a large, matrixed organization.
• Highly organized, self-motivated, and energetic. Demonstrates excellence in time management, prioritization, and execution.
• Strong project management skills with the ability to manage multiple initiatives simultaneously, navigate ambiguity, and integrate diverse inputs while maintaining timelines.
• Collaborative team player who actively connects across local, regional, and global teams to identify synergies and extend impact beyond immediate responsibilities.
• Outstanding interpersonal skills with the ability to build trusted relationships and engage confidently with a wide range of stakeholders.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.