Associate, Content Strategist

About this role

Team:

The Marketing team at BlackRock is a dynamic, global function that plays a critical role in helping drive many of the firm’s most urgent cross-functional initiatives.  Together with our partners (both internal and external), we create the conditions that maximize business outcomes for the firm.

We specialize in a diverse range of functions to provide robust campaigns, advertising, communications, training, investment & educational material, and events, all supported by global centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.

Generating alpha is core to the foundation and heart of BlackRock. Alpha Marketing leads marketing for BlackRock’s alpha-generating platforms across active EQ, active FI, multi-asset strategies and alternatives. Our mission is to help BlackRock’s partners and clients to achieve the alpha so critical to their investment needs and objectives. We are responsible for building BlackRock’s active and alternatives brands and marketing our full range of investment vehicles across client segments globally.

Role and impact

The Alpha Marketing team’s Content Strategist will help set BlackRock’s active, multi-asset and alternatives strategy for content generation and distribution across mediums (video, audio, written) and platforms (web, social media, etc.). They’ll partner with asset class, regional and content teams across the firm, and power distribution and analysis of our content to deliver impactful insights. They’ll work to create more efficient workflows, using tech tools and analyzing data to optimize content production and distribution. As a member of the Alpha Marketing team, this candidate will help foster a culture of inclusion and collaboration, where diverse perspectives are valued and celebrated.

Responsibilities

• Strategize with Cross-Functional Content Teams: Work closely with content creators, marketing teams, and other stakeholders to align content with overall marketing goals and brand messaging. 

• Execute Monthly Content Calendar: Coordinate with content teams across the firm, comms team, and our Alpha Marketing team to ensure content plans are up to date and can be coordinated with all other firm marketing activity.
• Project Management: We have various flagship content assets that require driving and coordinating teams to ensure progress of the content creation, synchronization of all of the elements, and meeting deadlines.   
• Distribution: Post new content across the internal and external ecosystem.
• Writing: Able to write short-form ancillary content.
• Data Analysis and Reporting: Help establish and track key content metrics (views, engagement, leads) to identify performance trends, analyze audience behavior, and provide actionable insights to improve content strategy. 
• Content Audit and Gap Analysis: Regularly review existing content to identify areas for improvement, such as outdated information, gaps in topic coverage, and potential optimization opportunities. 
• Content Technology Implementation and Optimization: Promote cross-team usage of AirTable to manage content creation, publishing, and updates, ensuring consistency across channels to enhance collaboration. 
• Workflow Management: Help streamline content creation processes, including ideation, assigning tasks, managing editorial calendars, and tracking progress across different content teams.

Required skills:

• Understanding of content marketing principles: Awareness of best practices for creating high-quality, engaging content that aligns with target audience needs and business priorities. 
• Project management: Effectively manage multiple content projects, meeting deadlines, and prioritizing tasks. 
• Technology proficiency: Familiarity with various content and marketing tools and data analytics platforms. 
• Strong analytical skills: Ability to interpret data, identify trends, and use insights to inform content strategy. 
• Excellent communication skills: Ability to collaborate effectively with cross-functional teams and clearly communicate content strategy and performance insights. 

Bonus skills:

• SEO
• Writing
• Design

You have…

• 3+ years’ experience in investment marketing, product strategy, journalism or similar
• A desire to win hearts and minds in helping clients pursue performance
• Excellent organizational skills
• Strong written and verbal communication skills
• Expertise in multiple content mediums (web, social, etc.)
• An understanding of asset management concepts and clients

For New York, NY Only the salary range for this position is USD$100,000.00 - USD$130,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.

BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email Disability.Assistance@blackrock.com. All requests are treated in line with our privacy policy.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.