Vice President, Marketing Research Manager

About this role

Key Responsibilities:

• Leadership of research programme: ownership across the annual research laydown and consulting on research methodologies and best practice.
• Project management: manage each research study with agency partners and internal teams. Writing effective research briefs, managing stakeholder reviews and briefing into the agency. Managing agency partners through the research and to debrief.
• Agency management: point of contact for our creative & strategic agency who manage our research projects. Devise with the agency which research agencies to use for specific projects and align on expectations. Represent iShares objectives throughout the research briefing process, from recruiting the correct sample through to asking the right questions.
• Research analysis: analyse and interrogate the debriefs to draw key insights against the commercial marketing objectives and communicating these to internal teams. Coordinate feedback towards the results and review findings based on these.
• Partner closely with internal teams: understand the marketing objectives & strategy aligned to each project to construct an effective research study and be able to communicate the key findings. Build strong relationships with central teams and local marketing managers.

Knowledge/Experience:

• 7+ years marketing research experience, ideally in a similar industry
• Experience within the financial industry is preferred
• Knowledge of the B2C audience for personal finance and investing is advantageous
• Ability to lead a function and multiple projects independently
• Strong understanding for research methodologies (quant and qual), creating research briefs and using research dashboards
• Analytical skills to interpret the findings, question discrepancies and communicate findings to stakeholders
• Strong attention to detail and project management skills
• Able to work in a fast-paced dynamic environment, drive forward key initiatives and manage workflow on simultaneous projects

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.