Marketing Associate, EMEA Web Content Manager

About this role

About BlackRock

We’re a global asset manager and technology provider dedicated to helping more and more people experience financial well-being. We help millions of people invest to build savings that serve them throughout their lives. For additional information on BlackRock, please visit blackrock.com

Job Purpose/Background:

Reporting into the Head of EMEA Marketing Campaigns, the role will sit within the EMEA Marketing Team. As a central function the team is responsible for creating paid and owned client experiences that raise awareness, increase consideration and preference for the BlackRock and iShares brands.

The focus of the role will be the creation, scaling and maintenance of the marketing campaign web pages across BLK.com and iShares.com. The role will manage campaign web pages across up to 17 markets in local languages and 2 investor types (Professional and End Investor). The individual will be responsible for managing the compliance approvals, translations, and web build process using JIRA for the web pages across markets.

Key Responsibilities:

• Web page creation: create new web pages aligning with the paid marketing campaign content across the strategic priorities.
  • Develop content for web pages in partnership with product marketing, aligning to firmwide narratives and industry developments
  • Develop the web experience by creating pages that provide a customer journey from a hub page to campaign narrative and product range page
  • Consider SEO in web content development
  • Design new web pages in partnership with digital teams, brand and external agencies, taking UX design and the visual identity into consideration

• Ongoing management and scaling web pages across EMEA
  • Manage existing web experiences across BLK.com and iShares.com by re-complying existing web pages as part of the annual review process or more regularly as required
  • Respond to urgent updates to web pages by using initiative to react quickly and project manage the updates across all markets to ensure accurate and timely updates are implemented

Knowledge/Experience:

• Ideally 4+ years marketing experience, preferably in the financial service industry or other regulated sector which requires adherence to compliance processes
• Experience writing marketing content with excellent written English
• Experience in creating and managing webpages, ideally with an understanding of SEO and UX design
• Experience managing multiple stakeholders through review processes across various markets and languages
• ETF and investment/financial knowledge is an advantage

Competencies:

• Relationships driven with the ability to build strong relationships quickly
• Excellent verbal and written skills with extremely good attention to detail
• Strong eye for design and consistency of brand visual identity
• Able to work in a fast-paced dynamic environment, drive forward key initiatives and manage workflow on simultaneous projects
• Creative, ideas-driven and self-motivated
• Able to work independently, yet a team player
• Ability to work effectively in an international team environment often in a complex matrix structure

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.