Associate, Marketing Campaigns Executive

About this role

Job Purpose/Background:

Are you passionate about effective marketing campaigns? Are you ready to jump into your next challenge? Do you enjoy working across multiple projects and with varied cross-functional and cross-regional teams? If so, keep reading!

By joining us, you will be part of the EMEA Marketing team, a central team responsible for creating paid and owned client experiences that raise awareness, increase consideration and preference for the BlackRock and iShares brands to both professional (B2B) and end investors (B2C).

We are seeking a Marketing Campaigns Executive, at the Associate corporate title, to support across EMEA marketing campaigns. The role will partner closely with the Marketing Campaign Managers and the Media team to produce and scale advertising, video and social content across the region. The will role report into the Professional Campaigns Marketing lead. The primary focus of the role is coordinating the production and scaling of a series of videos which align with the commercial priorities of the EMEA business. Campaign content primarily targets professional investors, with some targeted content to end investors.

The role requires a solid understanding of effective marketing messaging, translations and content production processes, including content review/approval processes. A passion for creativity and innovation is essential for excelling in the role.

Key Responsibilities:

• Lead video content production and coordination for the Campaigns team, providing oversight and management across all video production projects.
  • Manage prioritization pipeline with the internal video team and external agencies, shifting priorities aligned with business goals.
  • Project manage video production with agencies and internal video team through owning the project and timing plan for all video projects; managing stakeholders in producing scripts and coordinating compliance reviews.
  • Direct video production on set with agencies and internal teams, providing creative instruction on sets, filming angles and considerations for post-production.
  • Coordinate post-production feedback and editing, providing an initial review and feedback, before seeking team and stakeholder feedback.
  • Deliver final assets to campaign managers and against media plan and internal screens.
  • Lead the pipeline of video content for internal screens, aligning to local priorities and stakeholder requests.
• Social, advertising and paid search:
  • Support campaign managers in creating social media (LinkedIn) static assets, carousels and GIFs aligned with campaigns. Transcreate master assets across core EMEA markets.  
  • Support campaign managers across paid search, devising effective advertising messages and identifying keywords.
  • Partner with campaign managers and the media team on updating professional advertising assets on an annual basis and as needed where new priorities emerge.
• General:
  • Support broadly across campaigns as an adaptable team-member, with a can-do attitude.
  • Strong understanding of compliance frameworks and familiarity with factoring compliance workflows into content creation.
  • Become a trusted partner to internal teams and external agencies by building strong relationships EMEA marketing, specifically with Product Marketing and local marketing managers, Global Creative and video teams. Build relationships with external agencies (translation houses, media and creative agencies).

Knowledge/Experience:

• 3 + years marketing experience, ideally working across multiple markets and the required channels (social (LinkedIn), video, paid search and digital advertising)
• Experience within the financial industry
• Ability to work independently and effectively to deliver through-the-funnel campaign content
• Experience writing marketing materials with excellent written English
• Strong attention to detail and project management skills
• Able to work in a fast-paced dynamic environment, drive forward key initiatives and manage workflow on simultaneous projects

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.