Associate, BlackRock Fixed Income Product Marketing Lead

About this role

Role Overview:

We’re looking for energetic people with a passion for investing who have a knack for creating powerful narratives and distilling the complex into simple, concise messages.

The BlackRock EMEA Product Marketing team is leading our effort to transform product commercialisation in a constantly evolving asset management industry, developing and scaling messages for strategic priorities to drive active product growth. We are hiring an Associate to support product marketing in EMEA for BlackRock’s active fixed income mutual funds and ETFs. This individual will have a multi-faceted role; work in a high-performance team; help develop and own the execution of the product marketing strategy; create and influence content; drive scaled distribution, and bridge connectivity across product and client businesses within BlackRock.

This is an entrepreneurial role with the potential to work on high-visibility, high-impact projects, that requires close partnership with colleagues across Product Strategy, Product, Marketing & Communications, and Investments teams. Ideal candidates will take pride in creating memorable, concise narratives to convey complex topics, thrive working in a fast-paced environment with tight deadlines and enjoy working on strategic projects, taking an “all-hands-on-deck” approach.

Key Responsibilities:

Develop strategy:

• Develop and own the execution of the segment product marketing strategy for BlackRock active fixed income in EMEA, working in close partnership with other Marketing teams, Communications, Sales and Legal and Compliance.
• Maintain in-depth segment market intelligence (i.e., product, client and competitor expertise) through both third-party research and distilling insights from across the firm to inform product messaging and marketing strategy.
• Define and contribute to the creation of the overarching fixed income marketing and product commercialisation roadmap and bring rigorous prioritisation to ensure alignment with commercial priorities.

Create and influence content:

• Write, develop and evolve category-building active fixed income narratives, keynote presentations and marketing campaign messages under tight deadlines.
• Create and develop high-impact, client-tailored active fixed income product content and talking points for use through scaled distribution tactics and sales engagements.
• Develop, write and evolve product segment web experiences, creating content and messaging for the promotion of active fixed income products on blackrock.com and active fixed income ETFs on iShares.com.

Drive scaled distribution:

• Develop and execute transformative, integrated, commercial activation plans for active fixed income product launches and thought leadership publications, working with clients, product, marketing and comms partners.
• Work with client marketing, brand and campaigns and sales distribution teams to create and align on fixed income messaging and narratives throughout distribution strategy.
  • Note: scaled distribution refers to distributing content across various channels (i.e. web, social, email, paid, comms etc.) to expand our reach to clients.

Qualifications:

• 3-5 years of experience in asset management product strategy, product marketing, corporate strategy and / or directly relevant role; fixed income experience important.
• Strong commercial market awareness, client acumen and intellectual curiosity with an agile and creative mind; demonstrates critical thinking and an innovative approach to problem solving.
• High energy, driven, self-motivated individual with high level of discipline and attention to detail; able to own and execute on a range of initiatives at once, with high intensity, sticking to tight deadlines.
• Ability to manage relationships with a wide variety of internal and external stakeholders, embracing ambiguity and prioritising to meet business objectives. 
• Strategic thinker with excellent written, and analytical skills and the ability to optimally translate sophisticated, complex investment and sustainability topics into concise, digestible messaging and content across a variety of client segments.
• Strong communication skills (written and oral), highly collaborative nature and exceptional interpersonal skills.
• Passion for fostering diversity, equity and inclusion (DEI) and enabling the creation of a safe and inclusive work environment for all.
• The highest level of integrity and fiduciary orientation.
• Bachelor’s degree; history of academic and professional achievement.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.