Vice President - Product and Content Marketing

About this role

The APAC Marketing team in BlackRock sets the strategic direction and implements marketing plans for client business in Asia Pacific. It is the responsibility of this team to raise brand awareness and drive preference of our investment capabilities, including analysing the return on investment to inform and evolve future activities.

We’re seeking a versatile and driven marketer with a strong foundation in asset management and a passion for transforming complex concepts into concise and compelling messages to join the Asia Pacific Marketing team. . This regional role blends product marketing and content creation, supporting the full marketing lifecycle – from strategy and messaging to execution and distribution. This is an opportunity for individuals interested to work across asset classes and client segments, to help shape narratives that resonate with investors and drive commercial outcomes.

Ideal candidates will thrive working in a fast-paced environment and enjoy working on strategic projects and collaborating with salespeople, investment and product specialists, and the broader marketing and communications group. Candidates with less experience will be considered for an Associate role.

The role will report to a Vice President in the team.

Overview of Responsibility:

Support strategy, create and influence content

• Develop and create content for different formats, including digital, video, print and infographics, and for different channels such as website, social media, email, instant messaging, events and advertising.
• Distil complex products and concepts into timely, impactful messaging to support product and commercial priorities in the region.
• Develop targeted content for BlackRock’s broad range of client types across the region.
• Collaborate closely with sales, investment, product, marketing and communications teams to support global narratives and thought leadership, under tight deadlines.
• Ensure all product and content messaging initiatives are compliant and implemented within BlackRock guidelines, controls and processes.

Support scaled distribution

• Contribute to integrated, commercial activation plans for our product launches/enhancements and thought leadership publications, working with clients, communications and product partners.

Team development

• Collaborate with regional marketers in the US, Europe and client marketers in Asia Pacific on content marketing initiatives and product campaigns.
• Help nurture the skills and development of more junior team members.

Experience/Qualifications/Skills:

• Bachelor’s degree; Minimum of 10 years of experience, with a proven track record in financial services, preferably within asset management. Direct experience in content and product marketing, or in a closely related role, is strongly preferred. Candidates with less experience will be considered for an Associate level role.
• Solid understanding of the financial industry ecosystem, ideally including investment products such as mutual funds, ETFs and alternatives.
• Strong commercial market awareness, client acumen and intellectual curiosity.
• Excellent communication skills, both written and verbal, complemented by strong quantitative and analytical capabilities. A creative and engaging approach to message delivery, with the ability to maintain originality in a fast-paced environment. Skilled in translating complex investment concepts and themes into clear, accessible messaging and content.
• Driven and self-motivated with the ability to work independently when needed and as a core part of cross-functional teams.
• Agile and creative mindset, with strong critical thinking and an innovative approach to problem solving
• Highly collaborative nature to partner credibly across the firm locally, regionally and globally.
• Strong project management skills, with the ability to move projects forward amidst ambiguity, effectively integrating input while maintaining project schedules.
• Highest standards of integrity and strong fiduciary orientation.
• Proficiency in creating Chinese-language content for the Hong Kong market is preferred.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.