Associate, Asia-ex-Japan Institutional Marketing

About this role

The APAC Marketing team in BlackRock sets the strategic direction to drive commercial growth by designing and executing high-impact, multi-channel, and data-driven marketing strategies. Our mission is to ensure BlackRock’s offerings resonate with clients and prospective clients, raise brand awareness, and drive preference for our investment capabilities. We work closely with client businesses, product strategists, and global marketing partners to deliver integrated marketing initiatives that support our commercial goals and strategic priorities. It is the responsibility of this team to manage and implement brand, capabilities, and product campaigns, and utilise metrics to measure the return on investment and to inform and evolve future activity.

We are looking for a highly motivated Associate to join the regional AxJ Institutional Marketing team. The primary focus of the role will be the execution of integrated marketing initiatives that promote the iShares brand and ETF value proposition targeting institutional investors across Asia ex-Japan. Working closely with regional and global marketing colleagues, as well as cross-functional partners in Sales, Product, and Communications, the successful candidate will help deliver impactful campaigns, digital content, and client engagement programs that drive awareness, education, and adoption of iShares ETFs. This is an exciting opportunity to contribute to the growth of the world’s leading ETF platform in one of the most dynamic regions globally. The candidate will also support the execution of regional marketing strategies for BlackRock’s investment capabilities and thought leadership aimed at institutional and insurance clients in the region.

Overview of Responsibility

• Support the execution of marketing activities that align with iShares Asia ex-Japan business priorities, targeting institutional investors across key markets including Hong Kong, Singapore, Taiwan, Korea, China offshore, and Southeast Asia.
• Partner closely with internal stakeholders such as Sales, Product, and Strategy teams to ensure marketing activities are aligned with business goals and client needs, particularly around ETF education and implementation.
• Collaborate with global, regional, and local marketing teams—including digital, events, content, and communications—to support the delivery of integrated marketing initiatives and share best practices.
• Contribute to the maintenance and enhancement of the iShares website and content hub by supporting content updates, localisation, and digital marketing activities (e.g., email, SEO, paid media).
• Work with the APAC digital marketing team to track campaign performance, gather data insights, and support reporting to inform future marketing decisions.
• Participate in product marketing efforts by supporting the development and updating of marketing materials for ETF launches and ongoing product communications.
• Assist in the planning and execution of client events and webinar, including coordination of logistics, content, and post-event follow-up.
• Help leverage global and regional content and thought leadership by coordinating with internal teams to ensure timely and relevant distribution to local markets.
• Support campaign execution within allocated budgets and assist in managing third-party vendors or agencies as needed.
• Ensure all marketing activities comply with our brand, legal, and compliance standards, escalating issues where appropriate.
• Act as a brand ambassador for iShares by supporting initiatives that promote ETF awareness, brand visibility, and client engagement across internal and external audiences.
• Contribute to a collaborative team environment by supporting cross-functional projects and participating in team-wide planning and knowledge-sharing activities.
• Support the execution of broader institutional marketing activities in region 

Experience/Qualifications/Skills

• 3-5 years of experience in marketing, preferably within financial services, asset management, or related industries.
• Strong understanding of institutional client segments and investment products.
• Excellent written and verbal communication skills in English; proficiency in an Asian language is a plus.
• Experience with digital marketing tools and platforms (e.g., CMS, email marketing, analytics).
• Highly organised with a strong attention to detail and focus on client-oriented delivery
• Creative and self-motivated individual, strong problem-solving skills with a proactive approach towards finding the best possible outcomes
• Demonstrated ability leveraging AI wherever possible to enhance our approach and team efficiency.
• Ability to work effectively in a matrixed reporting and dynamic environment – adaptable, reliable with a consistent ‘can do attitude’.
• Experience in digital and social media programs, including campaign development, execution, and measurement to bring innovative ideas that integrate traditional, digital, and social media.
• Proven ability to manage multiple projects and stakeholders in a fast-paced environment.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.