Digital Content Strategist / Taxonomist 

About this role

We’re hiring aDigital Content Strategist / Taxonomistto help shape the future of our global web platforms –ishares.comandblackrock.com. You’ll join a diverse digital team based in Budapest, working at the intersection of content, technology, and user experience.

This role is pivotal in defining, validating, implementing, and maintaining a scalable website content taxonomy that enhances content discovery, improves SEO, and supports dynamic content curation.

Responsibilities

• Audit existing content structures to identify gaps and inconsistencies.
• Standardize content grouping, categorization, and taxonomy across global websites (e.g., topics, formats, audiences, regions) and associated metadata.
• Validate taxonomy effectiveness through feedback from content authors, SEO experts, and site visitors.
• Implement taxonomy in the CMS by collaborating with engineers to build metadata fields, tagging systems, and reusable components.
• Develop clear guidelines, playbooks, and documentation for consistent tagging practices; deliver training sessions to ensure adoption.
• Partner with content publishers to apply tags, monitor usage, and maintain taxonomy quality.
• Govern the taxonomy system by establishing review and update processes to ensure long-term consistency and scalability.
• Analyze website analytics to identify opportunities for improving navigation and taxonomy.
• Collaborate with content strategists to maintain information architecture frameworks (site maps, navigation systems, content hierarchies).
• Work cross-functionally with product managers, SEO teams, engineers, and design system teams to integrate taxonomy into the content lifecycle.

Requirements

• 3–5 years of experience in content strategy, information architecture, taxonomy management, or metadata systems.
• Proven experience structuring large-scale websites, portals, or applications.
• Strong understanding of metadata, tagging systems, and CMS platforms (ideally AEM).
• Experience designing and implementing content taxonomies or metadata frameworks at scale.
• Knowledge of SEO principles and ability to align taxonomy decisions with SEO best practices.
• Excellent documentation, guideline creation, and training delivery skills.
• Strong collaboration skills with engineers, product teams, and content creators.
• Detail-oriented with analytical and problem-solving capabilities.
• Fluent English communication and presentation skills, with the ability to explain structured systems to technical and non-technical audiences.
• Positive attitude, proactive mindset, and strong organizational skills.
• Work from office required four days/week.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.