Vice President, Marketing – Content Strategy

About this role

About the business unit

The APAC Marketing team in BlackRock sets the strategic direction and implements marketing plans for client business in Asia Pacific. It is the responsibility of this team to raise brand awareness and drive preference of our investment capabilities, including analysing the return on investment to inform and evolve future activities.

About the role

We’re looking for energetic individuals with a knack for creating powerful narratives and distilling the complex into simple, concise messages. A solid understanding of the asset management industry, financial services and capital markets will be key to making this role a success.

This individual will have a multi-faceted role: combine industry knowledge and excellent creative writing skills to help deliver content and the content strategy for Asia Pacific, while collaborating with multi-functional teams in the region and globally, including Global Product Solutions, Investment teams, BlackRock Investment Institute, and Sustainability Group.

Ideal candidates will take pride in creating memorable, concise narratives to convey complex topics, thrive working in a fast-paced environment with tight deadlines and enjoy working on strategic projects.

The role will report to a Director in the team.

Overview of Responsibility

Support strategy, Create and influence content

• Contribute to the development and execution of the content strategy for BlackRock’s suite of products and solutions.

• Craft compelling narratives and stories to enable sales and build the BlackRock and iShares brands.
   
• Think and create across various types of content including print, digital, video, and infographics.

• Articulate and pivot messaging to address regional and client segment specific nuances.

• Collaborate closely with Global Product Solutions, Client Marketing, Communications, Client Business teams to support global category-building (by asset class/investment theme) narratives, thought leadership, and marketing campaign messages under tight deadlines.

• Support the creation and development of high-impact, client/segment-tailored product content such as campaign narratives, focus funds talking points and product guides for use through scaled distribution tactics and sales engagements.

• Assist in creating investment marketing content and communications during major market events or crises.

Support scaled distribution

• Contribute to integrated, commercial activation plans for our product launches/enhancements and thought leadership publications, working with clients, communications and product partners.

Team development

• Collaborate with regional marketers in US, Europe and client marketers in Asia Pacific on content marketing initiatives and product campaigns. You will support in crafting the campaign’s content messaging and strategy, campaign materials, and activation strategies to successfully deliver product materials to the intended target audience.

• Help nurture the skills and development of more junior team members.

• Ensure all product and content messaging initiatives are compliant and implemented within BlackRock guidelines, controls and processes.

Experience/Qualifications/Skills 

• At least 10 years of experience with proven experience working in financial services – specifically within content and editorial, product marketing, and / or directly relevant role.
• Solid understanding of the financial industry ecosystem, ideally including investment products such as ETFs, mutual funds and alternatives.
• Strong commercial market awareness, client acumen and intellectual curiosity.

• Excellent communication skills (written and oral), quantitative, and analytical skills. You thrive on delivering messages in an innovative and engaging manner and are able to maintain creativity in a fast-paced environment. You can optimally translate sophisticated investment messages and themes into easy-to-understand messaging and content.

• Driven and self-motivated with the ability to work independently when needed and as a core part of cross-functional teams. You are upbeat, meticulous, committed to excellence and have superb time management skills.

• Have an agile and creative mindset; demonstrates critical thinking and an innovative approach to problem solving.
   
• Highly collaborative nature in order to partner credibly across the firm locally, regionally and globally.
• Exceptional interpersonal skills, with the ability to build positive relationships across the firm.

• Strong project management skills, with the ability to move projects forward amidst ambiguity, effectively integrating input while maintaining project schedules.

• The highest level of integrity and fiduciary orientation.

• Bachelor’s degree; history of academic and professional achievement

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, disability, veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.